For almost three decades Marine Connection has been working to end the keeping of cetaceans in captivity. Over that time, the charity has had success in stopping wild captures and the establishment of new facilities in various countries. In December 2019, with support from creative company Communicorp UK, the charity launched its radio ad campaign ‘No Containment for Entertainment’. Over several weeks the four adverts, each with a different powerful message, were broadcast on UK radio stations daily – specifically aimed at raising awareness about the plight of dolphins and whales in captivity.
One campaign advert ‘Jedol & Sampal’ was recently chosen by Sara Rose, Executive Creative Director for Saachi & Saachi as this month’s winner of the Aerial Awards – celebrating the very best of British radio advertising and inspiring the listening audience. In order to raise further awareness about dolphins and whales being held purely for entertainment, it is vital that campaigns have an impact; therefore Marine Connection is delighted that these adverts reached so many who may never have known, or understood, the effect that captivity has on these magnificent marine mammals.
Please take a moment and listen to Marine Connection’s radio ads here